BlueBeet Brand Boosting Products and Services
Building Your Brand In Your Market
The Numbers Game is not about how many people see or hear your logo. It’s about how many prefer your brand next time they buy. Alan D
Rule #1…….You Are The Client.
You know what you want, in product& design formula, so we Just Do It.
However, you may require creative or product knowledge input. BlueBeet has the product, process, design, and Brand Science knowledge to contribute..
Rule #2………….BlueBeet Listens
The Big Question; What is it you want your brand to say, to whom?
- Who & What is your market? socio-ec/market-sector/personality factors that may apply?
- What is the best product, syle & quality to have your brand impressed upon individuals and their cohort? This is a VERY important factor; quality, useful, “valued” items achieve deep and long-term brand faith.
- Promat is part of any campaign to increase Your Brand Presence in the market… what other factors may apply?
- Does the campaign require any off-beat/quirky factor?
- Where does the “ budget vs units” conundrum resolve? For Example: Is the objective to supply 5,000 T-shirt units as give-aways with a new national product release, or 250 high end Merino tops for a conference or for on the drivers seats of a new car your client has just bought from you. The same nett cost could easily apply. Nett effect in market share may well be the same.
- What timing is allowed, and what dates are crucial ?
Visual to Actual
Expressing Your Brand logo in the appropriate visual field. We identify product look, and most powerful and appropriate brand exposure.
- BlueBeet is not shy to make a brand “burst out” when that’s the objective. However… less can be more in the personal/high-perceived-value item.
- Visuals always before production. Sampling can be crucial, but we can keep costs to minimums due to BlueBeet’s deep experience and knowledge in all fields of actual textile, graphics, print, embroidery, digital garments and plastic product production.
Costs & Efficiencies
BlueBeet is a Production Resource, first and foremost. Costs are always relative to quality and quantity. However.. we really do know our stuff, and costs can be minimalised through technical knowledge and our vertical concept-to-resource-to-process . Quality is always first, but costs are a very close second.
Actual Production and Delivery
Production is our game. Delivery is our objective.
- BlueBeet manages and conducts NZ onshore custom production, and offshore, via BlueBeet’s own JV operation… since 1995 based in Hunan, with very well proven trust in all facets of our industry.
- Be assured, we really do know our stuff in raw materials, manufacturing processes (textiles, clothing, plastics, metals), lines of supply, screen-printing, digital and embroidery operations.
- BlueBeet has done it all, hands on, for 30+ years.
- BlueBeet isn’t just “ a rep with a brochure” ; we are a uniquely qualified technical and productive resource. We know, and control, all processes from get-go.
- Production/Delivery is where BlueBeet excels. This requires skill, knowledge, experience and organization. 55 years of Brand promotional DESIGN & PRODUCTION EXPERIENCE. Capitals intended.
- No other Brand Promotional company in the New Zealand market can equal BlueBeet’s Process and Product experience .
If you have a BRAND PROMO idea, BlueBeet can turn it into a branded product.
Examples
Recent Projects… national campaigns
- Custom moulded Straw dispenser for world famous beverage
- Branded underwear (yes, you read right)* to launch new drink into instant market prominence
- National Merchandise Campaign (8 apparel products) LegaSea, Save Our Snapper
- FMCG Key Brand Point of Sale merchandising supply combined with vendors apparel kit.
*It wasn’t our idea, it was the agency’s. Brilliant concept into “male 18-25 market”, However; there was little time, tight budget, and difficult product/branding process. But we pulled it off against all odds. So successful was the demand that 3 mass-repeat orders ensued. Late nights, hard work, airfreight (tonnes), urgency, quality, delivery. All gryst for BlueBeet ‘s mill.
- T-SHIRTS & APPAREL DERIVATIVES.
- HOODIES AND STREET-CULTURE STYLES
- CAPS AND ALL MANNER OF HEADWEAR
- CYCLING, & TEAM DIGITAL SUBLIMATION SPORTS-WEARS
- ILLUSTRATIVE DIGITAL APPAREL
- BANNERS, FLAGS, DISPLAY, BACKDROPS
- UMBRELLAS, BAGS, BACKPACKS AND CARRY-ALLS
- SCHOOL AND YOUTH APPLICABLES; PENCILS CASES ETC.
- CONFERENCE GIFT LOTS, AND BACKDROP CONCEPT, DESIGN AND PRODUCTION
- PRODUCT LAUNCH; PHYSICAL CAMPAIGN REQUIREMENTS
- LEAVERS & SCHOOL GROUPS
- UNIVERSITY GROUPS
- POINT-OF-SALE CONCEPTS AND DISPLAY PRODUCTION
- PROMOTIONAL PRODUCTS; PRODUCED, SOURCED AND INVENTED
- BRAND & PROMOTIONAL SERVICES
BRAND EXPOSURE PRODUCTS – PUTTING YOUR BRANDS WHERE YOUR OPPOSITION CAN’T REACH.